We thought of a new ad to promote tourism in Basilicata during the 2020/21 winter. We were experiencing the second wave of Covid-19, fearfully closed-up inside our houses, but already savoring the moment when the worst would be over and we would be free to go outside and move around.
The idea of being outdoors, immersed in the unique beauty of the Basilicata region, gave us incredible happiness.
We created a commercial as a hymn of joy to freedom of movement, involving people (not-actors) and places to celebrate and rejoice in finally being free to “move”.